Juno Awards Go Green With Yangaroos DMDS
The Canadian Academy of Recording Arts and Sciences (CARAS) has chosen to distribute all the music and promotional material for the 2009 Juno awards using Toronto based Yangaroo’s Digital Media Distribution System (DMDS). This year instead of artists and record labels having to submit physical CD copies along with their photos and bios to CARAS who in turn would have to duplicate, package and distribute them to the 300+ panel of judges who are spread across the country, the packages will be available online. Delivering in this fashion has some great environmental benefits as well, less packaging and no trucks running to deliver them.
“Integrating DMDS into our evaluation process was an easy decision,” said Melanie Berry, President of CARAS. “The technology is not only more efficient and less expensive, but it also poses clear environmental benefits. The Canadian Music Industry was the first in the world to embrace digital delivery for their promotional releases to radio and other destinations, and it just follows that the JUNO Awards should be the first major televised awards show to adopt this same technology.”
Aside from the environmental savings there are also security benefits. Yangaroo’s DMDS is secured by encryption, biometrics and watermarking which will help to reduce the chances of piracy. The 2009 Juno panel of judges and members will be able stream or download the packages for offline listening on their portable media players. This distribution model is a first for an award show.
“We are proud to have been chosen by CARAS for this process,” said Cliff Hunt, Chairman and COO of YANGAROO. “We expect that with the JUNO Awards taking the lead, the many other award shows throughout the world will soon follow in their footsteps, creating an entirely new revenue opportunity for the company ”
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